Our goal is to blend architecture coupled with comfort, luxury and whimsy, designed to become a world class boutique hotel in Laguna Beach, a center of culture, influences of old and new, local and global, come together in playful harmony.

The Rox is a world of sensory experiences. As a guest makes his or her entrance,  the experience begins as lighting, signature scents, art and music transform the moment.  

The Rox is designed to accentuate qualities indigenous to Laguna Beach, art & music, creating a unique, balanced relationship with it's artist colony beach town environment.  Crafting this distinctly local but  international sensibility with an innovative vision.